User experience at the heart of the design and development
The 2021 makeup trends revolve around skin minimalism and nude finishes promoting a natural healthy glow. With face masks now essential objects of our everyday life through the COVID-19 pandemic, makeup brands turn to lighter, more wearable textures with sheer finishes: fluid foundations, skin tints or tinted serums, less dense than full-coverage foundations, with water-like texture that melts onto the skin to enhance glow and radiance.
Brands tend to favor "droppers" or "tottles" as dispensing systems for these fluid and ultra-fluid textures. However, according to direct consumer feedbacks, the product flow is sometimes too quick to control properly. Another comment could be the pipette not being airtight enough and allowing the formula to run and smudge during or after use. This is why Aptar Beauty + Home has developed a clean and practical solution to improve the overall user experience for consumers.
Two patents for a new generation dropper
With Star Drop, Aptar Beauty + Home revolutionizes packaging for fluid and ultra-fluid formulas. Its soft bottle is easily "squeezable", even with just one hand, and dispenses just the right amount of product. Its smart dispensing system features a patented valve technology, SimpliSqueeze®, that automatically cuts off the product flow as soon as the pressure on the barrel drops, with an instant retraction effect sucking the formula back inside the pack. This intuitive technology ensures clean and controlled dispensing every time, with no leak hazard. Its ultra-precise pipette applicator - also patented - is transparent to see the product rise inside the tip to control and deliver the right amount of formula, drop by drop.
“Star Drop provides a satisfying – almost magical ! - feeling of control of the exact dose we wish for,” says Patrick Bousquel, Skincare and Color Cosmetics EMEA Marketing Director at Aptar Beauty + Home. “The gesture is super simple for consumers but the level of precision is unparalleled.”
The combination of the SimpliSqueeze® technology and the high precision pipette guarantees a controlled and easy drop-by-drop dispensing with a clean finish. Packaging ergonomics allow a high restitution rate of the formula for end consumers. Its travel-friendly format is easy to customize and reconciles design with effortless functionality for any fluid and ultra-fluid textures, whether makeup or skincare: foundation, primers, highlighters, serums, facial oils, beard oils... you name it!
Thanks to its incredible ability to dispense product with a high level of control with just a squeeze, it is the perfect match for high-value treatments or targeted serums.
Star Drop is available in a standard 30ml format (mainly PP) and fully recyclable.
Star Drop will shortly be available in full service.
Ask for a sample! www.aptar.com/products/beauty/star-drop/