Rainbow 360°, Soupletube’s new laminate tube further enhances the artwork by printing 360° over the entire surface of the tube. This innovation has been conceived by the Soupletube’s R&D department, which designed a process removing the unprintable area on the side seam.

"Rainbow laminated tubes 360° are the ideal packaging for brands that want to safeguard the integrity of their formulas thanks to the barrier properties of the laminate tube, whilst enjoying a look similar to that of a plastic tube with a total printing and endless sophisticated decoration possibilities," explains Laure Mounier, Sales and Marketing Director of the Soupletube group, the third European manufacturer of flexible plastic and laminate tubes.