Solvay has unveiled a complete routine for textured hair, featuring 10 products formulated to help textured hair consumers cleanse, moisturize and style their hair with products made specifically for them.
According to Solvay, up to 75% of the world’s population has textured hair (40%-50% in the USA, 75% in Latin America, 20% in Europe,90% in Africa, 20% in the South of Asia), and natural hairstyles are increasingly seen as an element of personal identity.
Yet, there is still a notable gap in high-end shampoos, conditioners and other hair care products made for these unique hair types. Solvay therefore strove to meet the challenge within the personal care world with ready-to-use formulations designed to help textured hair consumers embrace their natural hair.
Acknowledging the many different types of hair was just the first step in creating hair care solutions formulated for textured hair. Then, in partnership with the textured hair stylists and models at Studio Ana’e, in Paris, France,Solvay’s scientists were able to evaluate and validate each of their products when used in real-world conditions.
“As curls are becoming a huge part of the hair care and hairstyling market, we are often asked to share our expertise in the field,” said Aude Livoreil-Djampou, Founder of Studio Ana’e. “We particularly enjoyed this partnership because the whole Solvay team was totally dedicated to understanding the needs of curly haired women and men. The quality of the products we tested reflects their commitment to provide their clients with a high-level textured hair regimen.”
In order to better address consumers expectations, in addition to providing highly specialized benefits for textured hair, Solvay has also developed many of the formulations with natural and eco-friendly ingredients.
Solvay’s Restorative Textured Hair Routine includes: a "Pure Clean Shampoo", a "Hydration Boost Shampoo", a "Cleansing Cream", a "Luxurious Moisturizing Conditioner", a "Moisture Lock Mask", and a "Wake-Up Curls Day Cream". The other four products in the range will be unveiled soon.
To learn more about the restorative textured hair routine Solvay’s formulation eBooklet is available online.