Soaper Duper, a new naturally inspired beauty brand that was launched in luxury store Liberty London at the end of 2016 and has now rolled out into Tesco stores in the UK, is committed to providing an indulgent, yet guilt-free, wash experience that is truly different from the norm. Furthermore, Soaper Duper has chosen to stand out of the mass with distinctive colours and packaging.
Soaper Duper’s range of apple green coloured body washes perfectly illustrates this desire to be different. The distinctive bottles are a custom bubble shape and are provided by M&H Plastics based on the design of B&B Studio. They use 100% recycled PCR HDPE material, making them green in both colour and execution.
With a brief to produce striking, punchy and unusual shaped labels for the range, Soaper Duper turned to Royston Labels. To ensure the colours were vibrant on a transparent film label, a clear substrate was used on the bubble shaped bottles with a combination flexo and silk screen process with a matt finish. A Peel and Read label format was used on the reverse of the bottles providing additional consumer information.
“M&H and Royston have worked together to provide a pack that is both eye-catching and functional. We are delighted with how our unique bottles have turned out and are sure our customers will love them too,” commented Katie Neiman from the Soaper Duper at Foam & Substance.
