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Emmanuelle Bassmann

Skinceuticals brand values and strategy

What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented. First focus on SkinCeuticals.

SkinCeuticals is now the number 1 US medical aesthetic skin care brand. Emma Kindler, the International Business Development Director told us, “Skinceuticals is not your trendy skincare brand. We are high on science and research and one of the leading forces in terms of antioxidants”.

It’s in Skinceuticals DNA, as 20 years ago, Duke University’s Dr. Sheldon R. Pinnell, the founding scientist of Skinceuticals, started an antioxidant revolution when he discovered the formulation parameters for effective vitamin C delivery to skin. Two products among their best sellers are their antioxidant serums: CE Ferulic and Phloretin CF.

Prevent, Protect & Correct: Skinceuticals isn’t just about anti-aging and wrinkle treatments

While Skinceuticals is focused on serving physicians in the aesthetic market, it isn’t just about anti-aging and wrinkle treatments. Its cornerstone pillar of ‘Prevent, Protect & Correct’ – a philosophy designed around daily antioxidants, sunscreen, and corrective treatments and designed to give consumers better skin health regardless their age.

2 Top Best Sellers:

CE Ferulic and Phloretin CF

Skinceuticals A Strong Actor in Environmental Protection & Prevention

Skinceuticals has been capturing my interest and loyalty when they first started selling sun protection as a dual-treatment that came in two synergistic products - a sunscreen and an antioxidant-rich serum treatment (CE Ferulic serum). It was for me the double-cleanse applied to sun protection. Skinceuticals is continuing to protect us from environmental aggressions with its latest campaign ‘Atmospheric Skin Aging’ by adding pollution protection to UV & Infrared Light protection.

Skinceuticals Best in the Hands of Medical Professionals

As Kindler explained, “Skinceuticals has extremely strong links with physicians (7500+ worldwide dermatologists, plastic surgeons, nurses and medi-spas who are distributing Skinceuticals). Working very closely with physicians to the extent that they co-create products with them.

Skinceuticals for me is an at-home prescription-type (not prescription-strength) brand that prepares, optimizes and maintains aesthetic procedures.

The Future for Skinceuticals

1) More Intervention on Environmental Protection. As the earth gets hotter, there will be a greater impact of UV and pollution on skin, and new advanced methods of protection will likely be required.

2) A Partner for Non Invasive procedures: The steady rise of aesthetic procedures like lasers, injectables and peels will keep changing consumer’s at-home skincare regimen. Skinceuticals will keep on bringing some integrated solutions that bridge procedures with their at-home prescription skincare.

3) Skincare Personalization: Patients and clients are expecting tailored solutions for their individualized skin concerns and types. Skinceuticals will keep on investing to bring flexible at-home regimens that can adapt to an individuals skin needs and skin type.

Emmanuelle Bassman

© 2017 - Premium Beauty News - www.premiumbeautynews.com
about Emmanuelle Bassmann

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade
2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

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