As the year went by, it became inevitable to increasingly use screens to work, do shopping, and even socialize. But this extended exposure to blue light provokes skin and eye damage. A study by Unilever exposed its effect on our skin, saying 30 hours of exposure to blue light from smartphone or laptop screens can increase the inflammation level in skin cells by 40%. This risk should be taken into account, because the habits related to screens have become widespread.

In the US, 67% of consumers think group video chats will still be a popular way to socialise after social distancing ends. And this data boosts cosmetic innovation.

Truly Blueberry Kush CBD Body Oil is designed to moisturise, detoxify and calm skin, while working as a natural shield against blue light and supporting the skin’s barrier function. Likewise, Dr. Nassif Firming Neck Treatment is an anti-ageing cream said to help resist the "tech neck" wrinkles caused by using a phone or laptop for hours every day.

Protection against external risks

In addition, as they are coping with the sanitary crisis, consumers also want additional protection against bacteria and external particles. This expectation should actually last and become widespread once sanitary measures have been lightened.

The notion of protection against pollution also remains relevant despite the short lockdown relief.

According to Mintel, in the UK, 42% of adults are worried about the level of air pollution they are exposed to. And yet, in 2020, 56% of launches containing protection against pollution were face care products; 11% were body care products, and 8% sunscreens – two segments for which consumers expect the same claims as part of a holistic vision.

Sunscreens with added benefits

The UV protection added to skincare products is beneficial in many regions. It accounts for a large part of launches – 46% between October 2019 and September 2020. Still, for consumers who long remained locked down indoors, Mintel recommends innovations focused on sun products with skincare or cosmetic advantages, while keeping the same basic protection message.

For example, Fenty Beauty has now launched the Hydra Vizor Broad Spectrum Sunscreen, containing niacinamide and hyaluronic acid for additional beauty benefits.