Brazilian hair care brands Skala and Lola From Rio, both known for their focus on curly hair products, are merging to form one of the largest groups in this market. The transaction is being driven by investment firm Advent International, which acquired a 50% interest in Skala in 2024.
Known for its affordable products, Skala holds over 18% of Brazil’s hair care cream market, making it the segment’s volume leader. The brand is available in 76% of retail outlets across the nation and has achieved an average annual growth rate of 30% over the past eight years. More than 20% of its revenue comes from international markets, with a strong presence in the United States.
For its part, Lola From Rio was one of the pioneers of vegan hair care in Brazil. Founded in 2011, the brand has grown its sales more than sixfold over the past six years. Its products are sold online and in department stores, pharmacies, and perfumeries. Beyond hair care, Lola has also expanded into body care and home care segments.
With a combined turnover of approximately 2 billion Brazilian reals (307 million euros or 360 million US dollars), the group formed by the two brands reaches 54% of Brazilian households and distributes its products in over 80 countries.
