Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

SIMP invests in a new production site in France

The French mascara brush and plastic makeup applicator manufacturer intends to make new major investments to meet fast and steady growth prospects.

SIMP is investing in the construction of a new production site just south of Paris, in Tigery, to replace the Draveil plant in 2017.

SIMP is investing in the construction of a new production site just south of Paris, in Tigery, to replace the Draveil plant in 2017.

Injected cosmetic applicator creator SIMP has managed to completely transform itself: after doubling its turnover in five years, it is now getting ready to keep up its fast growth for the next few years! Since the former subcontracting SME was taken over in 2011 by Alain Blondel and Éric de Bardonnèche, it has become a reference in design and innovation for mascara applicators and elastomer wipers, and is now positioned as one of the main world leaders. Every year, the company provides its customers with new exclusive models or models available in its standard collections.

A new plant in 2017

The company is banking on new capacity means to strategically and efficiently keep up with this development.

Since last June, its subsidiary in Mexico has had another 1,700 m2 plant with a capacity of 35 million units. Located in Aguascalientes, the plant is dedicated to the production of rubber parts for the cosmetics industry, in particular mascara wipers, to subcontracting on plastic and rubber local markets, and to assembly operations.

In France, SIMP has decided to invest in the construction of a new production site just south of Paris, in Tigery, to replace the Draveil plant in 2017: “The site selected is close to the current plant, so that the whole staff can be easily moved there, which is crucial to preserve the expertise accumulated. It is also at the core of an interesting logistics hub for production flows,” the company managers explain.

Every year, SIMP provides its customers with new exclusive models or models available in its standard collections.

Every year, SIMP provides its customers with new exclusive models or models available in its standard collections.

The building operations will be launched in autumn 2016 for the transfer to take place in summer 2017. SIMP plans to increase its production area twofold (6,500 m2 on a 14,000 m2 area), with premises that will meet the most rigorous safety, environmental, and cosmetic standards. The new plant will still comprise two production workshops for plastic and rubber to maintain all flows and integrate state-of-the-art machines. In a fast-moving competitive context, it is aimed to help the manufacturer remain at the cutting edge of innovation and give him new advantages in terms of capacity, agility, and time-to-market.

It is a major step in SIMP’s history that will help it develop even further and comfort its global leader position on the mascara brush market,” emphasizes Alain Blondel, CEO.

Vincent Gallon

© 2016 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close