The French manufacturer of natural active ingredients for the cosmetics and dermocosmetics markets has opened a new commercial subsidiary in Japan.
Named Silab North East Asia (NEA) KK, the new office was opened officially on November 1st 2023. It is the sixth commercial subsidiary of the company.
Based in Tokyo, the Silab NEA KK team will be responsible for promoting and distributing Silab’s natural active ingredients in Japan, as well as maintaining customer relations with the company’s long-standing distributor in South Korea.
The Silab NEA KK team is managed by Jean-Baptiste Grieu, Regional Sales Manager. Staff will increase in the very near future. A local inventory will be created in collaboration with a logistics company.
“The variety of crises we have all faced since 2020 has noticeably affected markets, in particular in Asia. Already strongly established in China since 2003 and in South Asia (in Singapore) since 2013, we decided to boost our activity in North Asia by creating Silab North East Asia KK. Opening a commercial subsidiary in Japan was seen as obvious and necessary to take over from our local distributor,” said Jean-Philippe Cosson, General Manager Sales - International subsidiaries - CSR at Silab.
International markets are key to Silab’s growth as 60% of the company’s turnover involves exports.