Lifestyle discovery chain Showfields has opened the doors of their fifth store at 3077 M Street NW in Georgetown, Washington, D.C.
The three story space is organized into departments, each representing a room of a house. Over seventy brands are featured, with more to come throughout the curation.
For those shopping fashion and accessories - the offering includes industry-disrupting tights brand Sheertex, luxe French footwear brand Clergerie and bold women’s apparel from emerging brand Dayra, among others.
Those interested in skincare and bodycare products will have plenty of options - handcrafted, small batch skincare line East Sound Lane can be found along with sustainable and innovative Jeuneora Skincare and Flamingo, essential body hair and care tools reimagined with your body in mind.
Highlighted on the ground floor is a curation of black-owned brands spanning a wide range of categories. Innovative and haircare products and tools from Eden BodyWorks and Richualist sit alongside luxurious and functional self-care brands Mary Louise Cosmetics, AbsoluteJOI and Hanahana. Clean beauty brand LipLoveLine is featured in the curation - as is the jewelry from MadeByKwest, purpose-driven vitamins from Problk Health and empowering home decor from Cecilia’s House.
Those shopping for kids can find gifts from inspirational and inclusive children’s clothing line Piccolina, award-winning company Connetix Tiles, playsets inspired by modern art from Follies and more.
The previous tenant of this DC location was Brooks Brothers and the Showfields internal design team reinvisioned the venue to create a colorful and engaging space while still keeping the soul of the original design.
"This store is a great example of how we approach the future of retail - we can take a heritage retail space, re-work it, and create an entirely new environment that’s wholly unique but at its core nostalgic for a classic shopping experience. We re-used a lot of the existing infrastructure of the previous store - for us it was important to re-utilize and re-work as much as possible while introducing DC to our signature aesthetic," said Showfields CEO and Co-Founder Tal Zvi Nathanel.
The NYC-based company is known for bringing shoppers immersive brand curations and experiential store design.
Launched in 2019 in New York, Showfields is a lifestyle discovery store featuring rotating, themed curations of mission driven products, art, and events that can be found "IRL". With store concepts in Manhattan, Brooklyn, Miami, Los Angeles and now Washington D.C., the retailer aims to create a unique opportunity for brands to run measurable retail campaigns in the most desirable retail locations.