The Japanese group has launched a new ingestible beauty brand that aims to improve the overall health of the skin from within.

Named INRYU, the new brand includes three products and will be available in Shiseido The Store in Japan starting January 2022, and on e-commerce platforms in China starting March 2022.

According to Shiseido, when taken regularly, the line of supplements spreads beauty ingredients throughout the body and allows the skin of the user to shine.

INRYU was developed by Shiseido’s China Business Innovation & Investment Office (CBI), established in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and opportunities for new business development.