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Shiseido adds new production capabilities to address strong demand

In order to quickly respond to expanding demand from its domestic and overseas markets, Japanese cosmetics giant Shiseido has announced new measures to enhance production capabilities of its three existing factories in Japan. Investments include improving the factories’ production infrastructure and increasing the number of staff as well as making an effective use of outsourced production, efficient manufacturing of flagship products, and other initiatives.

Expansion of capabilities at Osaka factory

In addition to that, Shiseido intends to boost the production capabilities of its new “Shiseido Osaka Factory” (Ibaraki City, Osaka Prefecture), which is now in the preparation phase of construction and will manufacture skincare products targeting the Japanese and global markets, to 2.1 times higher than the initial plan. The company also said it will promote increased cooperation with suppliers to ensure a stable supply of necessary raw and packaging materials.

New factory in Ohtawara

On a longer term, Shiseido has announced the acquisition of a 110,000 m2 plot of land in the city of Ohtawara, Tochigi Prefecture, about 100 km North of Tokyo, in order to build a 38,000 m2 new production facility - the “Shiseido Nasu Factory”. The construction of the new factory is planned to begin in 2018 while manufacturing operations are scheduled to start in 2019. With a production capability of approximately 120 million products per year, the new factory will mainly manufacture skincare products. The investment will amount to approximately 30-40 billion JPY.

According to Shiseido, the new factory will play the role of a primary factory focusing on skincare products, strictly following strict production and quality control in compliance with the international standard ISO 22716.

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