Tokyo headquartered cosmetics giant Shiseido is acquiring Gurwitch Products, LLC, a marketer of global prestige cosmetics and skincare brands, through its North American subsidiary, Shiseido Americas Corporation. The acquisition includes Gurwitch’s portfolio of leading prestige brands: Laura Mercier, a global brand of prestige colour cosmetics, skincare, and body and bath products, and luxury skincare brand RéVive.
“Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige makeup and skincare brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market,” explains the Japanese group. “Laura Mercier’s classic French elegance and artistry perfectly complements the unique styles and offerings of NARS, bareMinerals, SHISEIDO and clé de peau BEAUTÉ to create a formidable portfolio of prestige makeup. And RéVive, with its use of skincare technologies by focusing on anti-aging, is a terrific fit with Shiseido’s skincare heritage.”
The transaction is subject to customary regulatory approvals and closing conditions and is expected to close in the third quarter of 2016.