SERAM has launched a collection of made in France pouches. Furthermore, the items are designed with customizable fabrics and loops made of recycled fibres. The popularity of personalized and eco-responsible gifts is skyrocketing, said the France-based company specialising in ornaments, accessories, gifts and promotional items for world’s leading brands in perfumes and cosmetics, wines and spirits, delicatessen, lingerie and swimsuits.
For this realization, SERAM relied on its historical textile expertise, combined with its multiple and innovative technological know-how. It was an opportunity to reaffirm its commitment to eco-friendly approach.
“This offer is part of a wider range of gifts, including in-store customizable keyrings, which suggests an interactive customer experience: the metal keyrings are adorned with a laser-cut and laser-engraved textile patch, ready to receive either metal letters – manual deposit - or a hot stamping made by the Gravotech process, via an application. As a luxury attribute, SERAM’s customizable gifts illustrate its mission to provide added value to brands,” said the company in a release.