Global prestige beauty retailer Sephora has added new exclusive features on its Sephora Virtual Artist application, adding a new false lash virtual try on to its immensely popular lip function, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

Now available for download, it is the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.

"Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year," said Bridget Dolan, VP of Innovation. " Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users."

The application utilizes a smartphone’s camera to precisely map the location and shape of facial features using technology developed by Sephora’s exclusive partner, ModiFace, a leader in facial visualization and skin analysis. Using a state-of-the-art 3D live view that moves with the user like a mirror, clients can virtually try on lip colours and false lashes, or learn from step-by-step tutorials through an interactive digital overlay on their own face. Looks can be captured with photos and video and then shared socially to garner feedback from friends or emailed with product links for future reference. Products can also be saved to your "My Favorites" list or instantly added to your basket for purchase.

Also try the newly launched Sephora Virtual Artist on Messenger, a chat bot-powered version of the original Virtual Artist that allows users to send any lip shade, brand, colour, or format to the bot for immediate product recommendations. Clients can then instantly try it on their uploaded photo or click through to purchase it on Sephora’s mobile site - all within the Messenger app experience.