With the holiday season round the corner, Sephora Malaysia is launching the ’Unwrap Their Beautiful’ campaign with a first-ever 3D interactive showcase on the capital city’s largest 3D screens.

’Unwrap Their Beautiful’ invites visitors to a virtual journey to discover their beauty power and share their holiday cheer. Regardless of age, gender, or background for this season of gifting.

To create a unique holiday experience, the 3D synchronised interactive show turns spectators into participants when they dedicate their holiday wishes to their nearest and dearest on the screens. This can be achieved by scanning a QR code for an instant connection or by scheduling wishes in advance. “This feature transforms the experience into holiday cheer by fostering connections and sharing moments of love and appreciation,” says Sephora in a statement.

With a touch of technology, consumers at Sephora’s Fahrenheit88 store can discover surprises hidden within its holiday displays. Valerie Foong, General Manager of Sephora Malaysia explains, "There are QR codes consumers can scan that will lead them to an interactive game. As they follow the virtual ribbon, consumers have a chance to not only collect virtual gifts but also turn virtual into reality with tangible gifts by approaching any Beauty Advisors in-store."

The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily from 1st December 2023 - 1st January 2024 at 8:30pm (GMT + 8)