Sephora continues to expand beauty presence in Canada with the launch of a newly optimized Canadian Sephora.ca website and the opening of a first Canadian distribution centre located in Brampton, Ontario, which is now fully operationnal.
The opening of the centre, which is 26,012 square meters and employs 82 people, has been instrumental in creating a more seamless client-service experience, in particular through the sephora.ca website which now features several enhancements such as faster shipping from coast to coast at no additional charge, no duty fees, free returns and free shipping with orders over $50.
And launching this September, Sephora’s Canadian clients who shop using the mobile web or Sephora to Go App (iOS or Android) will have full functionality including the new shipping features and check out from their smart phones.
"Since Sephora debuted in Canada 11 years ago, we have been relentless on improving our client experience, both in store and online," said Philippe Pinatel, SVP and GM of Sephora Canada. "Sephora has been the progressive leader in the cosmetics landscape, from our exclusive brand offerings and our unbiased and complimentary services at the Beauty Studio to our endless beauty resources online. Our goal in opening our Canadian distribution centre this year was wholly focused on giving our Canadian client an added level of benefit while shopping with us; we wanted to eliminate duties, get products to her faster, and ensure that we are offering her the most resourceful and informative way to shop. By enhancing our mobile web and our checkout perks, we’ve ensured she’s able to maximize her beauty dollars."