On April 23, the world’s largest prestige beauty retailer Sephora launched its list of 2020 Spring/Summer global beauty trends in China on the first ever Virtual Sephora Day, achieving million viewership.

The innovative digital initiative was livestreamed on Sephora’s WeChat Mini Program, Tmall and JD.com, presenting more than 100 new or classic products "Only at Sephora" from 43 worldwide brands including Sephora Collection, the company’s private label.

Sephora's first first ever Virtual Sephora Day achieved million...

Sephora’s first first ever Virtual Sephora Day achieved million viewership.

Led by Sephora’s Beauty Master team, the livestream engaged beauty editors from top fashion magazines and popular beauty bloggers to discuss the six curated global beauty trends identified by Sephora:

- Targeted Skincare,
- Glossy Girl,
- Jungle Adventure,
- Naughty Braids,
- Floral Fragrance,
- and Environmental Respect.

With 15 years in the China market, Sephora has been dedicated to selecting and incubating niche beauty brands to deliver exclusive and delightful beauty experiences to Chinese consumers. Virtual Sephora Day has once again proven the brand’s innovative interpretation of the true omnichannel experience by effectively integrating its business, media and social touchpoints with consumers, enabling more beauty lovers in China to challenge stereotypes and redefine their very own power of beauty,” said Sephora in a release.