In the wake of its outlets in Meatpacking (New York), Madeleine (Paris), Star Hill (Kuala Lumpur), and lately Illum (Copenhagen), it is now the turn the Boulevard Haussmann boutique, in Paris, to join the series of Sephora’s brand new concept stores.

There are several innovations in this resolutely electronic shop: a touch screen to help customers find their fragrance, different colours of LED to structure the different areas (red for the nails area, pink for the women’s perfumes area, gold for the men’s fragrances area).

Mirrors positioned behind the cash desks enable to display messages. Finally, the shop also features a new concept of nail bar and a styling bar.

About ten other outlets in France should be refurbished before the end of the year, including the iconic boutique on the Champs-Elysees, this summer.