Prestige beauty retailer Sephora has appointed Xia Ding as the Managing Director of Greater China. Based in Shanghai, Ms Ding will report directly to Asia President, Alia Gogi. Prior to Sephora, she spent five years as Vice President & General Manager of e-commerce Asia Pacific and Latin America at Nike.

Xia Ding spent two decades at HanesBrands Inc., where she was involved in corporate strategy and led the group’s expansion into China. In 2015, she was appointed as Vice President of Retail Service at Nielsen in China, a global information and measurement company. Xia Ding subsequently joined as the President of JD Fashion where she was responsible for driving the fashion business covering apparel, shoes, sportswear, bags, and jewelry.

"Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development. I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable business will take Sephora Greater China into its next phase of growth and success," commented Alia Gogi, President, Sephora Asia.

Sephora operates approximately 3,000 points of sale across 35 markets around the world. The retailer launched two "Stores of the Future" in Shanghai and Wuhan last year.

"I am thrilled to join Sephora at a time where the prestige beauty market in China is at the cusp of its next phase of growth. Sephora’s allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience," said Xia Ding, Managing Director of Sephora Greater China.

Sephora recently announced it would gradually terminate all its online and offline operations in South Korea, where it had five physical stores in Korea, in addition to its online operations.