Sensient Cosmetic Technologies and Conair Corporation were revealed as winners during the new in-cosmetics North America event that took place on 7-8 September 2016 in New York City. ICMAD - the official Awards partner - presented the Innovation Zone Best Ingredient Gold Award to Sensient Cosmetic Technologies, while Conair Corporation scooped the Formulation Challenge Award after creating a new beauty product in just 90 minutes.
Best new ingredient
Sensient impressed the judges with its FSP Surface Treatment Technology. Containing both hydrophobic and lipophobic properties for long-lasting make-up, it is resilient to perspiration, sebum and humidity. It achieves this without any compromise on smoothness during application and compressibility for use with pressed powders.
Earlier in the day Johnson & Johnson, Unilever, Conair Corporation, Victoria’s Secret and Cosmetic Group USA had taken part in the in-cosmetics North America Formulation Challenge. Taking place in the event’s purpose built lab, the respected brands and manufacturers were challenged to create a new product, using ingredients from a number of exhibitors.
Conair Corporation was crowned the first-ever winner, impressing the judges with its excellent all-day moisturiser product, which achieved top marks in both technical and marketing categories.
“Asking five finished product manufacturers to create a new product in such a short period of time was a difficult task. The results demonstrated just how creative an industry we work in. The in-cosmetics North America event is all about highlighting the ingredients that will help inspire a new generation of cosmetics and this competition showed just how exciting the future is,” said Belinda Carli, Director at The Institute of Personal Care Science, after presenting the award.