With 90 exhibitors, including 60% from abroad, and more than 2,500 visitors (+18% compared to 2012, +110% for foreign visitors), MakeUp in Paris made the demonstration that it is now part of the most important tradeshows in the cosmetics industry, in particular thanks to its qualitative and friendly niche concept.
The tradeshow, which aims to bring together all the players of the makeup industry, gathers a large variety of suppliers including packaging, accessories, or formulas makers, as well as full service players, who are able to offer turn-key products. This year, for the first time, MakeUp in Paris also hosted a selection of ingredient suppliers (BASF, Merck and Laserson), who came there to meet a different public, since marketing and R&D managers accounted alone for over 50% of visitors, according to the organisers.
Also new in 2013, the “MakeUPioneer” trail, highlighting the innovations proposed by the exhibitors.
Among the innovations that were presented during MakeUp in Paris, Premium Beauty News spotted:
- The world’s first nail varnish sample or single-dose packaging with applicator launched by Bioplan (Ileos Group).
- The brush-formula couples kit jointly developed by Strand Cosmetics Europe and Dupont Natrafil, with the co-operation of make-up artist Louise Wittlich.
- The first ever magnetic applicators in the make-up market, supplied by Priminter for Lancôme’s Hypnôse palettes, injected and decorated by Qualipac.
- The new “Cashmere” texture showcased by Aircos, obtained from its IPM technology.
- Alkos’ Sixties Addict Eyeline Marker, a waterproof long-lasting eyeliner with various shapes of applicator tips: fine, brush-shapped or slanted.
- Ancorotti’s back injected poured powders, for a sensually and tasty make-up.
- Bomo Trendline’s new “Grand Eyeliner” water-resistant and paraben-free eyeliner formula and its various applicators.
- Cosmogen’s new dual function applicator, Firm’Up.
- HCP’s new Magnum range of lipstick, blusher and eyeshadow packs, using anodized aluminium and trendy coloured plastic trims.
- ICC “No Tox Remover”, an odour-free nail-polish remover formulated without the use of standard solvents.
- Oekabeauty’s new mascara brushes.
- Sleever International’s Slever Make Up solution, with its wide range of colours and its 3D and glossy effects.
- The laser etching technology showcased by Leoplast, which consists in removing material instead of adding it, thus enabling fine designs and decorations on any part of the pack.