It would not be possible, of course, to make an exhaustive picture of all the new products showcased at the last edition of Luxe Pack. However, Premium Beauty News spotted some of them for you, among many others:
Albéa introduced "Lash Mania", its new line of mascara featuring two new plastic brushes (Dolly, Sensual) under the aegis of the Albea Tips Studio (ATS), the group’s new expertise centre for makeup applicators in Italy. Albéa also introduced Love Affair, a new family of lip gloss applicators. Regarding samples, the beauty packaging giant launched Sofix, the first perfume sample that can be delivered with either a glass or plastic bottle of same shape and capacity both adaptable on one single pump. The Nea pump was also redesigned in a promotional format and named MiniNéa.
On the occasion of this Luxe Pack edition, Aptar celebrated the "birth" of its colour cosmetics offer. The entire Aptar expertise in distribution systems has been gathered to propose solutions for various types of makeup textures: liquid foundations (atmospheric solutions, Evolution or Evolux pumps) or creamy foundations (Evolux and EvoClassic airless solutions). Actually, the whole Aptar offer was reorganised by categories (Color Cosmetic / makeup, The Lab / skincare, The Perfumery ...) with the aim to get a greater visibility of the different solutions.
Aptar’s Serumony airless cosmetic pen, which was launched last year, was redesigned to fit with different the needs of various segments: masstige, natural, dermocosmetics, DrBrands, prestige, premium cosmetics. Furthermore, a smaller format (Serumony Nude Touch, 10ml) was developed for makeup applications.
Regarding pumps, Aptar presented several decorative solutions, either for dip tubes (Magic Inside + Overtubes), or for the pumps themselves with the application of different graphic techniques (Exclusive Collection), or through the launch of a new screen-printing technique for polyester patterns on bulb sprays (Blue Collection).
Bioplan presented "Thermo Pop" its new lipstick sample technology.
Cosmogen also reorganized the presentation of its product lines to illustrate how each product can match the needs of different product categories with the aim to facilitate and accelerate the creative work of brands. The company also presented a Self Heating Tube, a 3 to 7 ml single-dose capable of heating a formula at the time of application, thanks to an inner tube containing a heating solution.
Draegger GPP is surfing on the growing packaging customization trend and launches Nextep, a digital printing solution for small series, customized products and ultra-responsive and instant communication.
MBF Plastiques showcased two of its recent accomplishments: My Burberry’s cap, illustrating the company’s ability to integrate new technologies to meet the customer’s brief, and "Grandiôse" the new Lancôme mascara, entirely produced in-house (except the brush and the wiper, both provided by SIMP).
The Pochet Group (Pochet of Courval - Qualipac - Solev) continues to capitalize on the combined know-how of its different components. As far as Pochet du Courval is concerned, the glassmaker showcased “Eole”, a new illustration of the possibilities of glass distribution. For Solev, Luxe Pack was an opportunity to present Metallic Mirages, the result of a liquid metallization technique that can be combined with screen-printing.
After a 2013 edition marked by the launch of the Slidissime airless jar, Promens presented this year a new range of standard wooden caps adaptable on its Diamond 50ml and 50ml Slidissime jars.
Finally, SGD introduced Fine Arts a new decorative technique with ultra-accurate prints.
Many other new features have been introduced and of course we will detail them in the coming weeks.