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Packaging & design

Seaweed and bamboo fibres: Luxe Pack Shanghai rewards alternative packaging solutions

The 2019 edition of the Luxe Pack in green Shanghai competition awarded two packaging solutions based on alternative materials: Favini for a realization based on their environmentally friendly paper Shiro Alga Carta, and Nationalpak for a compostable packaging made from bamboo fibres.

For the first time since its inception, the Luxe Pack in green Shanghai best sustainable packaging solution was awarded to two companies ex-aequo: Favini and Nationalpak.

The jury [1] considered their submissions were both excellent in terms of lower environmental impact and showed an equal great interest for brands. The prize was awarded on April 10th, on the first day of the 12th edition of Luxe Pack Shanghai.

Algae from the Venice lagoon

Italy’s Favini Srl won the award for the secondary packaging of the Bio+ Vagheggi range of organic cosmetics.

In line with their sustainable concept, the Italian phytocosmetic brand Vagheggi has chosen Favini’s Shiro Alga Carta to pack their new organic and vegan Bio+ range. This paperboard was originally designed as a way to use the detrimental algal blooms of the Venice lagoon, in partial substitution of cellulose fibres. The concept was then extended to other fragile marine areas.

Furthermore, this packaging uses no varnishing, no glue, no additional leaflets or labels: the pack itself is a writeable surface.

Compostable bamboo fibres

The Hong Kong based provider of luxury packaging solutions Nationalpak was awarded for their Compostable Stone Massage Oil Packaging. concept.

For Luxe Pack Shanghai, the company developed a massage oil packaging with a shape inspired by spa hot stones. The packaging, which can contain three bottles of massage oil, is made from compostable bamboo fibre mixed with biodegradable resins.

Bamboo was selected for its environmental credentials. The plant is grown without pesticides or chemical fertilisers, and no irrigation is required. It grows rapidly and can be harvested in 3-5 years. Bamboo produces 35% more oxygen than regular trees, and is an excellent soil erosion inhibitor.

The Compostable Stone Massage Oil Packaging was tested and certified by European Union EN13432 standard. According to Natpack, when place into particular soil conditions, it will take approximately 3-6 months to complete the degradation. It contains no harmful substances and zero pollution to the environment.

In addition to the best sustainable packaging solution, Nationalpak was also awarded in the sustainable initiative category. The company set up an Environmental Protection Working Group to promote environmental protection policies. They constantly educate their team about environmental issues.

Vincent Gallon

Footnotes

[1The Luxe Pack in green Shanghai 2019 jury featured: Alexandre Bouras, Quality and Purchasing Manager Asia Pacific Operations, Groupe Rocher; Yunlin Dai, Vice General Manager of product development department, Yanghe; Xinmin Ke, Brand packaging Senior Manager, Tongrengtang Health; Anthony Igoe, Head of Global sourcing operations in India and China, Oriflame; Thomas Austerveil, Founder and CEO, Center for Sustainability and AA&D Architecture & Design; Alissa Demorest, Editor in chief, Formes de Luxe Magazine

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