Every year, Reader’s Digest asks Australians what guides their buying choices. A trusted brand is a well-known, reliable and useful brand that consistently offers both quality and substance.
This year, Schwarzkopf - a brand of the Henkel group - was named Australia’s Most Trusted Brand in hair care for 2015, taking the top spot in the highly competitive category, in the Reader’s Digest Trusted Brands Survey. More than 2,400 Australians voted in the survey.
“The Henkel Beauty Care team was delighted by the result, improving the previous result of ‘Highly Commended’ brand received over the last two years,” said Junior Brand Manager Rebecca Hamilton. “Consumer trust is a huge asset in the beauty care industry. It is really empowering to receive this award and to see Schwarzkopf outperform some of the country’s most highly regarded brands,” she added.
