The German manufacturer of wood and plastic cosmetic pencils is continuing the transformation of its offer and organisation. After having introduced new airtight wooden pencils at MakeUp in Paris and a luxury a ceramic case at MakeUp in New York last year, Schwan Cosmetics has showcased new 3D-printed solutions and exclusive wood designs at the latest Cosmopack Worldwide Bologna.
“Consumers all around the world are becoming less and less willing to compromise on their cosmetics products: They are striving for both individualized and instagrammable solutions, constant newness, sustainability and transparency,” explains Dagmar Chlosta, Chief Market Officer Schwan Cosmetics.
In order to help cosmetics brands to address this new demand, Schwan Cosmetics wants to provide end-to-end solutions combining innovation, individualization and sustainability.
Agility and individualization with 3D-printed solutions
In order to increase its agility and offer brands of all sizes fast prototyping solutions with unlimited shapes and geometry forms, Schwan Cosmetics has invested in new 3D printing machines. “We can therefore increase the variety of our designs within shorter delays,” highlights Dagmar Chlosta.
The unit price of 3D printed caps and primary packaging is higher than for injected products but the technology allows to produce small quantities with no extra costs and to accelerate time to market. All types of decorations and finishes are possible.
New designs for wooden pencils
In the wake of the launch of Perfect, the first line of airtight wooden pencils, last year, Schwan Cosmetics is expanding its portfolio by putting the emphasis on design to increase the “instagrammability” of the products with two new lines: “Shifted Lead Next Generation” and the “Jumbo Chopstick Oriental”.
In order to address consumer’s demand for more sustainable packaging, Schwan Cosmetics is also working at the development of a new refillable version of the Treasure Collection, the luxury line feature ceramic cases launched at MakeUp in New York last year. A new innovation to discover soon!