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Innovation & new products

Schwan Cosmetics launches a ceramic case for luxury pencils with premium textures

The Treasure Collection, the world’s first cosmetic pencil with a ceramic case presented by Schwan Cosmetics. With this product line, the company is specifically targeting the premium segment and is consistently expanding its customized range.

In the wake of the launch of Perfect - the first wooden case pencils that can store premium formulations - the German designer and manufacturer of cosmetic pencils - continues on its drive for innovation with the launch of the Treasure Collection, a range of make-up applicators featuring premium textures in exclusive ceramic designs.

Ceramic combines a unique, cool surface with an elegant appearance and ensures a pleasant feel and maximum break resistance,” explains Schwan Cosmetics.

The Treasure Collection is currently available in the colors black and white, in an elegantly shiny or soft matte finish. The decor can be individually adapted, whether as embossing with a seductive feel, laser engraving, or screen printing. With such features, the Treasure Collection could soon become a must-have for brands from the premium sector.

But the customization can go even further. As the ceramic cases are based on a so-called platform concept, the design of the ceremaic can be optimally tailored to the customer’s needs and brand DNA. Indeed, the ceramic design is attached on a plastic master and can therefore take the shape desired by the brand.

The successful new product “The InLiner” - the liquid eyeliner with an innovative wheel applicator - was selected for the launch of the Treasure Collection. Other products are already being planned and will also be available in ceramic.

With the Treasure Collection, we are offering cosmetic and even non-industry brands an absolutely high-quality, customized product for their premium segment,” explains Dagmar Chlosta, Chief Market Officer at Schwan Cosmetics. “The customer can work with us to create their very own individual product design, tailored to their brand and needs. The shape of the cosmetic pencil can also be changed as desired.

V.G.

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