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Schwan Cosmetics focuses on clean formulas and recyclable packaging in New York

Schwan Cosmetics seized the opportunity of the MakeUp in New York trade show, which was held on September 11-12, 2019 at the Center 415, to introduce their “lagom” range of make-up products combining sustainability and luxury. The line’s high-end textures and packaging have been developed to match with consumer’s current concerns, with a focus on clean formulas, natural ingredients and recyclable packaging.

Schwan Cosmetics presented the new Iagom Products line at MakeUp in New York

Schwan Cosmetics presented the new Iagom Products line at MakeUp in New York

For the lips, the German supplier launched an ultra-long-lasting lip liner in eight colors as well as a mineral lip powder (lip gloss) with moisturizing ingredients in a functional and to-go glass bottle.

For the eyes, Schwan Cosmetics presented a range of compact eye shadows in four colors and three different effects (fluid, powdery, creamy) in a sustainable paper packaging. Besides, the company created a brow product line consisting in a brow soap in a recyclable aluminum jar, a brow liner, and a compact highlighter.

The “lagom” product range

For the lips:

  • balancing lip allrounder - REBEL a 2-in-1 for lining and filling in the lips combining long-lastingness and comfort (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)
  • mineral lip powder – SURPRISEL (blendable liquid lip powder offering a wide variety of metallic, oil slick, and galaxy finishes, and containing natural origin silicia beads)

    For the brows:

  • mineral browliner - LUXE2 (super-soft luxurious brow liner to fill in and refine the brows with precision for 12 hours, contains more than 50% minerals)
  • smooth brow soap - JELLY for fuller-looking, natural brows (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)
  • shimmering brow lighter - LUSTERGLAZE a creamy and powdery formula with a silky touch of color (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)

    For the eyes:

  • powdery eyeshadow palette - LUSTERGLAZE a creamy and powdery formula with a silky touch of color, fully-pigmented and ultra-smooth for a blendable effect
  • powdery eyeshadow palette – POWDERVOLT for crushed pigment effect (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)
  • powdery eyeshadow palette – WARM, a highly-pigmented color for super matte and bold looks (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)

    For the face:

  • natural shimmer base - LUMIERE a translucent base for a lustrous finish with a delicate and natural shimmer (formulated without parabens, phthalates and sulfates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT and BHA.)

Portfolio

  • Schwan Cosmetics' Iagom Lip Allrounder
  • Schwan Cosmetics' lagom mineral lip powder
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