Schwan Cosmetics seized the opportunity of the MakeUp in New York trade show, which was held on September 11-12, 2019 at the Center 415, to introduce their “lagom” range of make-up products combining sustainability and luxury. The line’s high-end textures and packaging have been developed to match with consumer’s current concerns, with a focus on clean formulas, natural ingredients and recyclable packaging.
For the lips, the German supplier launched an ultra-long-lasting lip liner in eight colors as well as a mineral lip powder (lip gloss) with moisturizing ingredients in a functional and to-go glass bottle.
For the eyes, Schwan Cosmetics presented a range of compact eye shadows in four colors and three different effects (fluid, powdery, creamy) in a sustainable paper packaging. Besides, the company created a brow product line consisting in a brow soap in a recyclable aluminum jar, a brow liner, and a compact highlighter.
The “lagom” product range
For the lips:
For the brows:
For the eyes:
For the face: