Japan’s Scentmatic has released an exclusive fragrance that blends relaxing aromas by collaborating with fencer Kazuyasu Minobe.
The creation was based on the company’s Kaorium projet, which uses Artificial Intelligence to express scents in language. The resulting original and personalized fragrance helps the fencer to attain a state of maximum relaxation in preparation for upcoming matches.
"The most important thing for athletes is creating peak performance for a match”, said Minobe. That means athletes must bring themselves into optimal condition on match day. For him, fragrances are indispensable in achieving this.
With a strong affinity for fragrances, he has a habit of carrying a room spray when his matches are away. Psychological or not, the perfume would play an important role in Kazuyasu Minobe’s performance during a competitive event.