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Scent O2, a new player in Europe in the alternative perfume circuit

Anne-Claire Kraft, partnering with Johann Vitrey, is launching at the beginning of this year the Scent O2 Company dedicated to the Master Distribution of independent perfume brands for Western European markets. Several brands are already in the young Company’s portfolio.

Anne-Claire Kraft partnered with Johann Vitrey to create the Scent O2 Company, which covers distribution, consulting, training, retail and management activities of own brands in the alternative perfumery sector in Europe.

Anne-Claire Kraft partnered with Johann Vitrey to create the Scent O2 Company, which covers distribution, consulting, training, retail and management activities of own brands in the alternative perfumery sector in Europe.

Born from a common passion for authenticity and quality in alternative perfumery, the Scent O2 Company brings together the expertise of Johann Vitrey, who is the founding Manager of Sesame by JV, a distributor of niche perfume brands for the Middle East and Africa, and Anne Claire Kraft, won over by the emotional world of perfumes after a corporate career.

I’m madly in love with perfumes. They reinforce the beauty of a breath and transform it from a physical necessity to pure aestheticism. They remind us that we are alive,” she commented.

The five dioxygen molecules in the Company logo illustrate the five activities roll out in five territories. Scent O2 will thus manage distribution, consulting, training, retail and management activities of own brands in five European areas:

  • Benelux,
  • Germany,
  • Austria and Switzerland,
  • Italy, Spain & Portugal, France,
  • and UK.

Alongside the own brand of candles Promenade à Auvers, it already groups a dozen promising names in niche perfumery, all of them with a complementary story and positioning, among which, Sous Le Manteau, launched in February 2017.

It’s a true conceptual brand that reconnects to the very essence of the fragrance, sensuality, seduction, with no compromise and with a ’brand’ signature that goes beyond juices. Fragrances are inspired by nineteenth century aphrodisiac elixirs with their mysterious, spicy and animal notes,” detailed Anne Claire Kraft.

Johann Vitrey, founding Manager of Sesame by JV, is partnering with Anne Claire Kraft in a new venture dedicated to the distribution and marketing of alternative perfumery brands in Europe.

Johann Vitrey, founding Manager of Sesame by JV, is partnering with Anne Claire Kraft in a new venture dedicated to the distribution and marketing of alternative perfumery brands in Europe.

The portfolio also includes a heritage brand still kept secret, and the private collection of the Spanish Master Perfumer Rosendo Mateu, and a brand with an oriental positioning.

Kristel Milet

Portfolio

  • The five dioxygen molecules in the Scent O2 logo illustrate the five (...)
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