Scent Beauty has entered a retail partnership with both Perfumania and Fragrance Outlet in North America and Guam for Dolly Parton’s Eau de Parfum, Dolly Scent From Above.
Perfumania and Fragrance Outlet, each with over 100 stores nationwide as well as their websites, carry over 1,500 brands of authentic fragrances. Each of these fine retailers offer customers a wide range of premiere fragrance offerings.
As part of this partnership, Perfumania and Fragrance Outlet will donate five dollars from the sale of each Dolly Scent From Above Eau de Parfum to Dolly Parton’s Imagination Library through the end of this year. Imagination Library is Dolly’s non-profit program dedicated to inspiring a love of reading by gifting books free of charge to children from birth to age five.
“We are thrilled to partner with Perfumania and Fragrance Outlet to bring Dolly Scent From Above to a wider network of customers across the country. Their diverse selection of high-quality fragrance offerings and commitment to supporting Imagination Library align perfectly with our vision and goals for the brand,” said Steve Mormoris, Founder and CEO of Scent Beauty.
Launched in 2019, Scent Beauty (formerly Edge Beauty) was founded by Mormoris after a career as CMO of Coty Inc.
“In a short period of time, our team has already reimagined and modernized the fragrance category with licensed and proprietary brands including Dolly Parton, Stetson, Simply Natural, Cher, Ron Dorff, Sam Edelman and Scent-Organix, along with upcoming launches for K3 by Kenzo Takada, Kylie Minogue and Carmindy Beauty, among others,” added Mormoris.
Last year, Scent Beauty announced the close of a Series A preferred investment led by KSV Global and aimed to leverage their international growth.
Scent Beauty products are developed exclusively in partnership with Firmenich. Scent Beauty products can also be found at the brand’s e-commerce site, with select offerings available at Walgreens, Walmart, Boots, Macy’s, Sephora, ULTA, Tmall and QVC/HSN.
