“The sampling market has evolved a lot over the past few years,” explains CEO Dominique Lourel. “But today, our deliberately high-end positioning and our closeness to our customers’ needs are a real asset.” The company boasts a customer portfolio with both major and niche brands. But the two main strengths of this SME from Western France are innovation and flexibility. “It has clearly become second nature to us,” adds Dominique Lourel. “Innovation is an integral part of our market vision.”
The company is actually set to showcase a brand new concept in early 2019.
Cofatech’s main markets include skincare, hair care and, since 2008, alcohol products, in particular perfumes showcased in vials for which a new workshop was set up. “It was a significant change,” explains Dominique Lourel. “This activity represents 50% of our business today.”
And then, there are bags. This market requires great reactivity and a constant presence to quickly meet demand. The wide variety and high availability of 0.4 ml to 50 ml bag ranges is one of the company’s most precious assets.