Saks Fifth Avenue today has opened the new, 32,000-square-foot (about 2,972 m2) beauty space on the second floor of the New York Flagship with more than 120 colour cosmetics, skincare, fragrance and wellness brands - 58 of which are new to the floor .
Migrating from the main floor to the second floor, the new beauty space focuses on experiences. The floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more.
"As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor," said Marc Metrick, president, Saks Fifth Avenue. "We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand."
Saks curated luxury treatments and experiences for customers with services including:
FaceGym, the original non-invasive facial workout, exclusive to Saks and the first shop in the United States.
Dedicated spa rooms for Chanel, Clé de Peau Beauté, Dior, Kiehl’sSince1851, La Mer, La Prairie, Martine de Richeville, Skinney MedSpa and Sisley Paris.
Brow and lash styling by Blink Brow Bar London, CoolSculpting and laser hair removal by Skinney MedSpa and manicures and meditation by sundays.
Martine de Richeville’s signature slimming, deep-tissue massage, Rémodelage, a Saks exclusive and brand-first space in the United States.
Hand-tied floral arrangements by EB Florals, revolving around the composition of the fragrances and their seasonal availability.
Anchor shops Aesop, Chanel, ChristianLouboutin Beauté, Dior, GiorgioArmani, Givenchy, Gucci, Kiehl’sSince1851, LaMer, LaPrairie, SisleyParis, and TomFord, brought new concepts to Saks.
In the Guerlain Parfumeur boutique offering 110 iconic creations, visitors can now choose their own scent through a digital consultation and personalize their own bottle.
The floor offers exclusive fragrances from Bond No. 9, By Kilian, Clive Christian, EB Florals, Ex Nihilo, Hermès, Roja Dove and more as well as feature an Apothecary concept including a 160-square-foot curated boutique of niche beauty products and expert favourites from 30 brands. Saks Fifth Avenue will launch new and exclusives brands including Orveda’s gender-neutral range with 18 highly innovative and unique products as well as Floraïku, luxury fragrance inspired by Japan, and Valmont skincare and fragrance.
Nearly all makeup and skincare brands at Saks provide a selection of complimentary services, known as "Beautiful Discoveries" including mini facials, eye treatments, hand massages, makeup and skincare coaching, and more.