US-based skincare brand Rodan + Fields has announced Dimitri Haloulos as the company’s next Chief Executive Officer and President. Formerly Rodan + Fields Chief Growth Officer, Mr. Haloulos has been selected, in partnership with the founders and Board of Directors. He will succeed Diane Dietz during five years. Haloulos and Dietz will partner together to ensure a seamless transition through the end of April.
Haloulos has over 20 years of extensive omni-channel experience in the consumer-packaged goods and retail space. He joined Rodan + Fields in January 2020 as the Chief Growth Officer to innovate and expand the brand in support of advancing the company’s goal of bringing dermatology-inspired skincare to more people. Prior to Rodan + Fields, Haloulos served as the CEO of BevMo! for four years, leading the transformation of the West Coast’s leading specialty beverage retailer.
"I am energized by the opportunity to lead the Rodan + Fields Community and share our lifechanging brand with more people. The combination of our dermatology-inspired products and direct selling model, powered by our Independent Consultant community, provides a competitive edge and poises us for significant opportunity," said Haloulos. "Our Dermatologist Founders have a legacy of disruption and I am hungry to continue to drive our growth."
In his new role, his mission will be to build on the brand’s unique heritage and to strengthen the company’s core business model to become the leading direct seller in the beauty industry. This includes a focus on providing a stronger digital experience to meet the needs of independent Consultants and Customers.
Haloulos has an MBA from Indiana University, a Bachelor of Science degree from West Point, and served as an officer in the United States Army. He has held leadership positions with Procter & Gamble, Albertsons, and Safeway.
"Dimitri shares our vision of providing all people with a lifechanging opportunity and recognizes our Consultants’ success, is our success, and as we continue to grow we must provide them with a strong business opportunity," added Dr. Kathy Fields, co-founder of Rodan + Fields.
