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River Island : a fragrance and cosmetic line with Maesa’s help

British fashion clothing brand River Island has put its trust in Maesa, world leader in tailor-made beauty, for the development of its new fragrance and cosmetics range.

The brand has transposed its fashionable world into a collection of personalized and tailor-made fragrances.

The packaging - bottle, cap and hoop - of each of the four lines is in keeping with these themes. The Paris line has a curved bottle, while the New York line is faceted, and available in black and white. Colourful and resolutely modern, the London line is showcased by a purple bottle with a lacquered black cap. The Signature line is decorated in gold with the initials of the brand, RI, and an engraved gold cap.

Available in two sizes - 30 ml (1 fl oz) and 75 ml (2.5 fl oz), the fragrances are accompanied by a bath range:

- Pearl body lotion spray for RI;
- Pearl body lotion for London.

Also available, a gift box including:

- 30 ml (1 fl oz) eau de parfum, lip balm nestled in a black aluminum case and pearl body lotion for New
York;
- 30 ml (1 fl oz) eau de toilette, foam bath and fragrance spray for Paris.

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