Europe’s premium bath, body and lifestyle brand extends US footprint with the opening of its first west coast store boutique in San Diego, California. With boutiques all over New York, the opening marks the twelfth in the US, and the first door in California.
Inspired by the wisdom and ancient traditions of Eastern cultures, Rituals’ product offerings range from body care to home fragrances, encouraging consumers to practice mindfulness and find joy in the smallest of things, like turning your shower into a moment of micro-meditation.
HEY CALIFORNIA - we're officially open on the west coast! If you're in the #SanDiego area, stop by @westfieldutc this weekend for complimentary $50 gift bags, chances to win gift cards, concerts, and more. Visit the #linkinbio for the full calendar of events. #newstore #california #ca #sd #westfieldutc #friyay #tgif #celebration #ritualsutc
"Our west coast expansion is a very meaningful moment in our brand narrative. The community here on the west coast adopted the wellness philosophy very early on, and we have loyalists here who have been eagerly asking us to bring the RITUALS ’slow down’ movement here, to California," said Marjolein Westerbeek, President, Rituals USA. "We feel very welcomed already and are thrilled to be connecting our brand footprint with an ever expanding audience."