Three initial products from the singer’s gender-neutral skincare line debut this week.
Fenty Beauty debuted in 2017 with an unprecedented 40 foundation shades across the skin spectrum with varying undertones — forcing other brands to step up and cater to more diverse skin tones, in what is now called "the Fenty effect."
Now Rihanna wants to revolutionize skincare too.
"I’m a woman of color and I have a lot of sensitivity in a lot of areas of my face," the Barbadian-American singer, actress and business mogul, said on Instagram. "[…] I wanted a product that just worked."
The vegan, gluten-free skincare line debuting Friday comes in millennial-friendly pastel packaging, some of which is refillable.
And Rihanna adds the line is gender-neutral. "Whoever told you skincare has a gender, LIED to you!" she told a fan on Instagram.
The three products - dubbed the Fenty Skin Start’rs - are intended to be used together as an approachable skincare routine.
The Total Cleans’r Remove-It-All Cleanser (USD 25) contains brightening Barbados cherry, ginkgo biloba for oil control, and antioxidant-rich green tea and fig.
The Fat Water Pore-Refining Toner Serum (USD 28) is a hybrid serum-toner with a watery texture. Ingredients include Barbados cherry again, along with hydrating cactus flower, niacinamide to help minimize dark spots and even skin tone, oil-reducing and pore-refining Australian lemon myrtle and witch hazel water.
Lastly, the pink-tinted Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen (USD 35) promises to be undetectable once on, with no annoying white cast on darker skins. It contains antioxidant Kalahari melon, niacinamide and hydrating baobab — and no oxybenzone and octinoxate, two common sunscreen ingredients harmful to coral reefs.
In a sunny promo clip released last week, Rihanna and a host of diverse models are joined at a pool by rappers A$AP Rocky and Lil Nas X.
The collection will be available for shopping from July 31 at FentySkin.com. The singer also hosted a live virtual Fenty Skin Launch Party Wednesday July 29.