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REN Clean Skincare partners with Nocibé to grow in France

As of March 10, 2014, the London-based skin care brand will be sold in all Nocibé shops across France. By becoming the leading French distributor of REN Clean Skincare, Nocibé intends to offer its customers an alternative skincare brand different from what is usually found in perfumeries or pharmacies.

Created in London in 2000, REN Clean Skincare is now distributed in over 30 countries. As far as the turnover is concerned, the UK remains the brand’s largest market, followed by North America (U.S. and Canada) and Scandinavia (Denmark, Norway, Sweden).

In France, while not being negligible, the distribution of the brand remained rather modest until now. REN was available in some Parisian concept stores like Colette, Nose, Oh My Cream, at the Bon Marché department store in Paris, in a dozen Galeries Lafayette, in Paris and across France, as well as in about thirty independant retailers. "The French market is very difficult and highly concentrated," explains Mohamed Rezal, the brand’s international business development manager.

The new partnership with Nocibé will allow REN to be distributed in 367 additional points of sales.

“Clean” cosmetics

At the heart of the brand, is the so-called "clean" formulation technology. “Clean” is precisely the meaning of "ren" in Norwegian or Swedish. The concept consists in selecting the “safest ingredients”, preferably but not only natural substances, and to focus on efficiency and to turn to available high-tech solutions. "It’s not herbal tea, but it’s clean," says Colette Haydon, the French cosmetologist behinds the products’ formulations.

Shortly speaking, REN’s recipe for success lays in three words: performance, purity, pleasure. However, Nocibé explains that, beyond the technical performance, REN was also selected for its price accessibility.

New launches

REN Clean Skincare offers a range of more than 40 face and body care products, intended for both women and men, for both mature and young skins.

Among the brand’s best sellers are:

- the Evercalm range, for sensitive skins, formulated to minimize allergic risks, that help to fight redness and all the inconvenience of sensitive skins,
-  the Bio-Retinoid anti-wrinkles range that delivers retinol results without irritating effects,
- the Keep Young and Beautiful SH²C Serum, formulated to keep skin looking smoother, firmer, younger and more radiant,
- the Glycolactic Radiance Renewal Mask, a potent bio active peel mask designed to renew the complexion, reduce the appearance of fine lines and dramatically improve skin tone within 10 minutes,

Next March, the brand will add two new references: V-Cense Revitalising Night Cream, based on essential Boswellia Carterii essential oil, an active known for its incense smell and relaxing properties, and V-Cense Youth Vitality Day Cream, also based on Boswellia Carterii, to fight environmental stress and prevent and minimize the signs of premature ageing. REN will also launch next May, V-Cense “Flash Rinse Intensive 1 Minute Facial”, with boswellic acid, magnesium and stabilised Vitamin C.

Vincent Gallon

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© 2014 - Premium Beauty News -
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