The gamble paid off and the objectives were fully achieved for the Recreate Packaging 2012 contest, launched by Stora Enso and the International Design Business Management programme (IDBM) of Aalto University of Helsinki, Finland. The purpose was to challenge packaging conventions and increase the use of renewable materials in demanding consumer packaging using Stora Enso’s Ensocoat board.
Entries were submitted for three categories of cosmetics packages: primary package for cream, primary package for a liquid beauty care product and primary package for any other cosmetics, beauty care or health care product.
Forty-four entries created by 67 individual students from seven countries were received.
In the category Primary Package for Cream, the jury selected as the winner: “One Eighty” by Juho Johannes Kruskopf, Arttu Kuisma and Nikolo Kerimov, students at Lahti Institute of Design in Finland.
“This entry has a huge business potential. It can replace very big volumes of plastics and unrecyclable materials and thus change the business,” commented Yrjö Aho, Sales Director at Stora Enso Switzerland.
In the category Liquid Beauty Care Product Package the winners are: Chie Miyajima, Kohei Kanomata and Sayoko Kojima from Tama Art University in Tokyo, Japan, with “a drop”.
Eventually, in the category Other Cosmetics, Beauty or Health Care Product Package, it is “Lustre” by Esko Pyyluoma of Lahti Institute of Design that was chosen as the winner.
In this category, the contest jury decided to give a special mention to “Diamond”, an entry designed by Carolin Boström of Broby Grafiska College of Cross Media in Sunne, Värmland, Sweden, as the entry with the most outstanding use of Ensocoat packaging board.
The winners were awarded in connection with the Congress of the European Packaging Design Association (EPDA) in Helsinki on 15 June.