The group recently enhanced its structures to provide even more services to brands seeking fast, comprehensive guidance in launching effective products that please the senses, in as little as six months.
"For us, co-creation is at the heart of the development process. Our clients value contributing ’in real time’ to the birth of their product; it’s faster, and they join us in creating what will set their product apart, their DNA," explains Morgane Marin, innovation project manager at Aircos.
Both Aircos and Pascual Cosmétiques talk to us about color solutions, based on their respective galenic expertise: Aircos is the undisputed leader of made-in-France powders, while Pascual Cosmétiques is the expert in poured, stick, and liquid makeup. The teams analyze consumer demand and trends worldwide to build a captive pipeline of prospective innovations for brands. Marketing and R&D blend their expertise to dream up efficient, high-value-added solutions, especially now that brands need to stimulate post-Covid-19 sales.
This year, our teams are focusing on four macro-trends based around sustainability, transparency, and safety, what we call “Clean & Safe”: Holistic Evasion, Human Tech, Essential Universe, Bold Emotion.
That is why, as a follow-up to the Vinyl Lipstick (an Innovation Tree award winner in February), Pascual Cosmétiques is offering Sublimat Lipstick, a bold matte lipstick with a powder finish, locking moisture into the lips for all-day wear. It is a vegan product and reflects the group’s "Clean & Safe" commitments: silicone-free, talc-free, and of 78% natural origin (ISO 16128). It’s the must-have matte lipstick of the season! Hybrid foundation is about more than a perfectly even complexion! It offers 91% natural-origin ingredients (ISO 16128), concentrated in a foundation, plus 8-hour optimized skin moisturization.
Aircos is unveiling its powders for a hydrated, glowing complexion, talc- and silicone-free: the creamy, full-bodied Teint Luminous Clean Finish powder is of 98% natural origin (ISO 16128). And the ultra-concentrated mother-of-pearl Clean Pure Luminizer highlighter is of 95% natural origin (ISO 16128). These two hybrid powders use hyaluronic acid to hydrate the skin for a firmer, smoother appearance.
The labs are ramping up their work to improve long-lasting, smudgeproof hold: "We quickly adapted our testing protocol to incorporate mask-wearing, a new reality for end consumers." Plus, to support the full range of consumer needs, Euro Wipes R&D offers a line of makeup removal pads and wipes suitable for use with these extreme long-wear formulas while protecting even the most sensitive skin.
After Covid-19, the Anjac Group’s Made in France makeup applies even more agility and proximity to its clients, with innovative "Clean & Safe" offerings across all categories of makeup.
"It’s up to us to adapt our formulas. We are prepared to work with brands on their post-Covid-19 product development. We believe strongly that color and a healthy-looking complexion will remain consumer priorities," states Aurélie Bontemps, Sales & Marketing Director at Pascual Cosmétiques.
The Anjac Group is now opening its "SAFE SHOWROOM," its Paris showroom reimagined for the safety of its clients and partners.