Reaching 300 million downloads globally, the YouCam Apps developed by Taiwan-based Perfect Corp. have generated more than 10 billion selfie photos in less than 30 months, thus dominating the mobile beauty space.
The suite of beauty apps includes YouCam Makeup (virtual makeup in vitual reality), YouCam Perfect (for perfect selfies), YouCam Nails, Beauty Circle, and the newly launched YouCam Fun.
“Perfect Corp. leads the augmented reality beauty movement with its ultra-realistic virtual effects, connecting brands to consumers through the entire beauty journey, from product discovery and virtual try on, to social sharing and mobile commerce. Each month, users spend over 500 million minutes of camera time taking photos with YouCam apps, and a combined 10 billion photos have been taken since launching the inaugural app in March 2014,” says the company.
Perfect Corp. attributes the rapid success of their beauty apps to innovative product development stemming from adapting to user behavior and comments. For instance, responding to feedback in YouCam Makeup, Perfect Corp. has introduced the new “Selfie Cam” feature that empowers users to capture their best selfie each and every day. YouCam Makeup’s Selfie Cam contains filters and one-touch makeovers for every occasion. In combination with the full-featured Makeup Cam, Selfie Cam transforms YouCam Makeup into the go-to daily camera for both natural and glamorous selfies.
“I am thrilled to announce that our suite of apps has reached 300 million downloads, a testimony to our satisfied users around the world,” said Alice H. Chang, CEO of Perfect Corp. “We express deep gratitude to the loyal beauty lovers whose continuous support and feedback inspire us to adapt quickly to expand our app offerings to exceed their expectations. Our team will continue to build the complete beauty journey, adding new features such as Selfie Cam that keep our growing community of users looking and feeling their very best.”
With this ecosystem of beauty apps, Perfect Corp. helps beauty enthusiasts to discover and try out branded products, to engage in conversations, and ultimately purchase through online and offline channels. It is also a huge source of data on consumers’ preferences and habits.