It has been on the drawing board for a few weeks: Raphael, a leading French manufacturer of high-end brushes, seize the opportunity of the Luxe Pack tradeshow, which was held from 24 to 26 October 2012 at Monaco’s Grimaldi Forum, to present its new website exclusively dedicated to its cosmetic activity: www.raphael-makeup-brushes.fr

Actually, the company, which generates more than 30% of its turnover in cosmetics, intends to strengthen its positioning in this sector.

"We are trying to build up our image in the cosmetics market, therefore we have created a new logo and a website entirely devoted to our cosmetic activity," said Pascal Goossens cosmetics executive sales manager at Max Sauer, the company owning the brand.