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Qualipac introduces One Touch: an intuitive opening and a new makeup gesture

Design packaging that has been specially tailored to the brand’s environment on the basis of a brand new ergonomic, elegant and 100% reliable single-handed on-off opening mechanism: this is now a possibility for Qualipac customers thanks to “One Touch”.

By designing and producing an innovative and patented mechanism, which opens and closes with a simple click while remaining completely leak-proof, Qualipac aims at helping to improve the market supply first by making technical constraints a thing of the past for, then by allowing its customers as much flexibility as possible for adopting all the design forms for their fluid makeup products (gloss, mascara, eyeliner, correctors, nail varnish, etc.).

But also “by combining the Groupe Pochet’s range of skilled expertise so as to develop multimaterial packaging: out of metal (zamak or aluminium), traditional injected materials or glass for example, and by guaranteeing the perfect integration of all the components and the final assembly of the product.

On the occasion of the MakeUp in Paris, which will be held this week on 09 and 10 June, Qualipac will showcase this innovation through some illustrations inspired by a variety of themes.

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