International beauty packaging manufacturer and provider Quadpack has started a major expansion drive, to broaden its operations in the Americas region. The Barcelona, Spain, headquartered packaging provider aims to conquer one per cent of the USD 6 billion beauty packaging market by 2025.

Preparations include the integration of East Hill Industries into the Quadpack brand, new sales offices in New York, Los Angeles and Miami, and a sourcing center in Mexico.

East Hill becomes Quadpack Americas

Based in Dallas TX, US, East Hill was the official distributor of Quadpack’s Q-Line in the U.S.A., before its acquisition in 2018. The integration process is now completed and East Hill became Quadpack Americas LLC on February 1st, 2021.

“The time is right to broaden our reach,” said Anthony Le Minoux, Quadpack Managing Director - Americas. “Since strengthening our US presence by joining with East Hill in 2018, we have doubled the size of our business. All the pieces are in place: we have a targeted portfolio of own-manufactured products, a network of satellite offices in key US cities, a sourcing center in Mexico to work with continental partners and a massively expanded US decoration plant. We’re ready to take our business in the Americas to the next level.”

Locally stocked and decorated

Quadpack’s portfolio includes both its own Q-Line range and packaging solutions from its manufacturing partners.

Q-Line is a collection of smart, modular solutions made at Quadpack’s European factories, that are locally stocked, assembled and personalized at Quadpack’s warehousing and decoration plant in Dallas, Texas.

The expansion plans will give beauty brands in the region access to Quadpack’s full packaging expertise and innovations, particularly in airless, wood and other sustainable solutions such as Sulapac biocomposite packaging.

“The business model gives Quadpack the agility to offer late differentiation, an accelerated time to market and a lower carbon footprint. A third of all orders are produced or assembled locally, according to the group’s practice of delivering solutions in the region, for the region,” said the company in a statement.

Online store

What’s more, Quadpack was among the first beauty packaging companies to embrace e-commerce in the Americas. Its online store, InStockPack, managed from the Dallas office, has been successfully servicing start-ups, indie brands and fillers since its launch in 2019.

Most of the products of the Quadpack portfolio, including the Sulapac range of biocomposite packaging will be available to purchase from InStockPack.