Guerlain’s Habit Rouge, the pioneering amber fragrance for men, celebrates its 60th anniversary this year. The iconic creation is inspired by the equestrian world so dear to its creator, Jacques Guerlain. To mark the occasion, this legendary fragrance has been reinvented with a limited edition: Habit Rouge Spirit.
The bottle of the new fragrance is adorned with a monomaterial wooden cap made of FSC-certified ash, crafted and decorated by Quadpack.
The product is based on the Woodacity Hidden technology: Quadpack’s most premium wooden cap. It features a patented closure system that functions like plastic, but uses only wood from controlled sources. The internal rib pattern is hidden from view, for a sleek, minimalist look. To further minimize impact, water-based, biodegradable glue is used to seamlessly join the two-part structure.
According to Quadpack, Woodacity Hidden was a natural choice for Guerlain. “A long-time customer of Quadpack, it has embraced wood for the packaging of various beauty products over the years, as part of its eco-innovation approach. This includes reducing virgin plastics of fossil origin and integrating recycled or bio-sourced materials in new products,” the supplier said in a release.
For Habit Rouge Spirit, it was ash from sustainably-managed forests, converted at the low-emission production plant at Quadpack Wood in Catalonia, Spain.
Enhanced in oak barrels, Habit Rouge Spirit is faceted with deep, woody notes. Thus, the wooden cap visually resonates with the fragrance’s identity, treated with a deep red varnish and engraved with the signature double G – the finishing touch in a design that embodies craftsmanship, creativity and timeless luxury.
