“Push and Pull", HCP’s latest lipstick innovation, is a double ended lipstick. This new product innovation features two ‘full size’ lipstick cartridges, assembled to a unique central holder.

This creative product allows to present two lipsticks or a combination of lipstick and lip gloss within one attractive and innovative pack.

The individual lipsticks are accessed by simply pushing the base of one lipstick to expose the lipstick at the other end of the pack.

Whilst the base parts of the individual lipsticks can be individually colour matched, for accurate shade identification, the central holder can be decorated using HCP’s extensive refinishing technology to create bespoke designs for brand differentiation.

HCP announced that production tooling for this new pack is finished and fully validated. The pack is offered as a stock item, offering customers fast and low cost new product introduction.