For the next Christmas season, Pure Trade a created the limited edition box set of Azzaro’s The Most Wanted, one of the brand’s best sellers.
For this metal creation, the expert of high-end packaging, luggage and accessories for international prestige brands of the beauty and cosmetic markets has created a round-shaped box with a tapered base that facilitates the merchandising of the product. A relief woven pattern adorns the contour of the box. The lid has been embossed and printed to give the illusion of a gun barrel echoing the perfume bottle. An interior cardboard wedge secures the perfume bottle and its travel format.
Pure Trade relies on the internal expertise of its design office and on the operational excellence of its team and partners supervised by its quality team. Each project is fully managed from the creative offer to the final delivery, integrating upon request a logistics and packing service.
The company is led by Stéfane Ladous, its founder and CEO, and Virginie Honoré, COO. It employs 65 people in Europe (Paris, London, Barcelona), Asia (Hong Kong, Shenzhen) and North America (New York), who serve more than 50 internationally renowned brands, including: Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Thierry Mugler, Azzaro, Paco Rabanne, Jean Paul Gaultier, Shiseido, Jimmy Choo, etc.