For the 2026 holiday season, Lancôme entrusted Pure Trade Worldwide with the design and manufacture of the case for The Suite Escape Palette, dressed in a décor created by French artist Octave Marsal.
The challenge for Pure Trade’s teams was to give depth to this illustration of a Parisian palace hotel, the setting for an impromptu celebration. The case is made up of two doors, symbolically closed by a Zamak lock, which open to reveal six eyeshadows. Built in FSC-certified board, it is covered with embossed PU paper, enhanced with digital printing and hot stamping. A TPU tab displays the Lancôme name on one of the doors.
EcoVadis Platinum-rated with a score of 91/100, Pure Trade develops high-end primary and secondary packaging, bags and promotional accessories, as well as textile and spa items.
Pure Trade relies on the expertise of its design studios and on the operational excellence of its teams and of its network of partner factories across three continents, under the supervision of its quality team. Each project is managed in its entirety, from bespoke creative proposals through to final delivery, with co-packing and logistics services available on request.
Around one hundred internationally renowned brands place their trust in the company, including Dior, YSL Beauté, Jimmy Choo Parfums, Dolce & Gabbana Beauty, Prada Beauty, Givenchy Parfums, Burberry Beauty, Clarins, Guerlain, Aesop, Gucci Beauty, Azzaro Parfums, Armani, Jean Paul Gaultier Parfums, Rabanne, Sisley paris et Marc Jacobs Beauty.
The Pure Trade Group is led by its Founder and President, Stefane Ladous, and by Virginie Honoré, Managing Director, supported by Guillaume Bellissen, Business and Strategic Development Director. The company employs 90 people across six offices in Europe, Asia and North America.
