Yves Saint Laurent Beauté has entrusted Pure Trade with the design and production of three gifts to support its key commercial moments and product launches.
Among these, a combined ring and phone holder accessory was developed for the launch of MYSLF Absolu last autumn.
During the year-end holiday season, an offer pairing the MYSLF Eau de Parfum 100 ml with a rubber-effect PU pouch, featuring a handle, a zamak zip pull and silver branding, met with success.
Finally, a 70 x 140 cm beach towel, manufactured in Europe, illustrates Pure Trade’s textile expertise. Made from two-sided Fairtrade cotton terry, it features a MYSLF logo produced using tissage Jacquard, a technique that creates the motif directly within the fabric, without additional application.
