For those who are both fond of getting manicures and drinking bubbly, Groupon announces a new edible wine-flavoured nail polish. Prosecco Polish is the latest weird and wonderful beauty innovation to hit the market, thanks to Groupon, and it is being hailed as a world-first.
Made using real Prosecco, the sparkly golden polish apparently tastes and smells exactly like our favourite tipple, and, as a promotional video shows, it is designed to be licked off the fingers for a calorie-free slurp. However, despite the potential temptation, the product’s small print strongly advises against drinking the polish straight from the bottle.
However the polish, which was developed to mark Mother’s Day, will not be available for general purchase any time soon. Beauty fans looking to get their hands on a bottle will have to enter a Groupon prize draw to be eligible to win one for free.
Quirky edible nail polishes are becoming something of a niche marketing trend for brands. Last year, KFC exploited its "Finger Lickin’ Good" slogan to offer Hong Kong clients two nail varnishes designed to taste like its chicken recipes for "Original" and "Hot and Spicy." The fast food chain is a serial offender when it comes to controversial cosmetics — in August 2016 it hit the headlines when it debuted Extra Crispy, an SPF 30 sunscreen that allegedly smelled like its famous fried chicken.
For more information on Prosecco Polish, see: www.groupon.co.uk
